Steve Harvey's flop at miss universe 2015

Good day folks, I hope you are enjoying the beginning of your week, today I was bored so I started reading some old news from Yahoo entertainment, suddenly I saw an article which made me laugh, , the title of the article was “The president of Philippines does not want Steve Harvey anywhere near the miss universe pageant.”. From this quote, you would probably remember the incident that happened in 2015 when Steve Harvey made a mistake by calling Miss Colombia as the winner instead of Miss Philippines. That sequence was played all around the World and Mr Harvey had to apologize countless times.Link 1

The all purpose of this blog is to analyse situations with a public relations opinion, social media played a huge impact regarding this event let us see how:

• Steve Harvey became a public clown:

With the interactive nature of the web 2.0, the public had the opportunity to react to the scandal. Through memes, complaints and insults, people were able to express their anger and astonishment, because of that unfortunate mistake and the social media effect, the Miss universe 2015 became memorable. Steve Harvey was not mad about it and decided to make fun of himself by uploading a picture on Facebook with the caption merry Easter but it was Christmas. Link 2

• Viral marketing: A mistake transformed into promotion

Before this outrageous event I did not know anything about miss universe and I may assume that there are a lot of people like me, therefore the show received more streams and views than ever before, at the end of the day it was good publicity for the contest, since then I have been watching miss universe every year, Do you think that Steve Harvey’s mistake brought something valuable to the show? Link 3. Let us look at the stats regarding the streams the show received in 2015 in comparison to the previous years.

2013 : 3.4 million
 2014: 6.1 million
 2015: 20.1 million already! 

In other words the event was a complete success, let us take a look at a poster that I created for the occasion.

• The humiliation of Ariadna María Gutiérrez: Link 4 

One of the drawbacks of this mistake and the impact of social media is that miss Colombia Ariadna María Gutiérrez went through hell. She was either mocked or pitied by millions of people around the world and it tamed her reputation and the one of her country: Colombia

RECOMMENDATION: Link 5 

Mistakes can happen, we are all humans. Steve Harvey assumed his mistake and corrected it immediately. The way people reacted was simply mean and immature personally I felt bad for him and I think he learned greatly from his error. The only advice that I could give is that people should be more tolerant, otherwise, organizers handled the situation appropriately. What are your thoughts about all of this? Comment below. For me and you, we are done for today. Peace .  Link 6

#Black Lives Matter: then and now

👋👋What's up crazies.Today's topic is a movement which spilled the sweat and blood of numerous activists in the USA 😓.It is the black lives matter movement . Many may think that this movement started in 2014 with the death of Michael brown, an unarmed teenager who was shot several times by the police in Ferguson. However this movement actually started with the pacific protest of Martin Luther king. Unfortunately I am not giving an historian perspective but a  public relation's one. In brief I am going to compare the two protests according to the use of social media.

 The movement without social media in 1960

• Drawbacks of not having social media

Many researchers have proven that majority of Americans were not supportive or  of the movement because they did not have enough information of what the movement was all about. Yes the mass media was present but let us not forget that the broadcasting industry constitutes a one way communication. The citizens could not deny the information received. At that time the government could have easily threatened the media to display only a bad image of the protest. However if social media existed, independents journalists would have reported objectives and unbiased facts. Link 1

• Advantages of not having social media

As everyone is free to circulate any type of information, defamation and false information could have been the cause of huge riots and mutiny Link 2

The movement with social media in 2014

• Benefits: The movement went viral

Because of its large spread, within hours millions of people were aware of the outrageous event that happened to Michael brown, immediate effects could have been felt around the world. We can easily say that unity was the fuel which gave the energy to the activists around the world  Another advantage is that because the movement went viral, it had a bigger influence and impact. In the 1960s that problem only concerned Americans but now with social media it became a global issue.Link 3

Recommendations

 As a public relations practitioner, social media is used to reach a large audience that we can not normally reach. In the case of this movement, social media was mostly used for good purposes. A lot of people are still septic about the veracity of the movement. Social experiments can be a good way to convince them. Putting these experiments on social media will definitely prove to a lot people that our fight is legit and it is based on facts.

Here is an example of one of these experiments. 

 What do you think of the movement? Do you think that using social media is a good mean to solve the issue? What are your propositions to tackle the problem? Leave your comment down below. Peace 👊😉.

Link 4